design thinking through quantum creativity.

By applying principles from quantum mechanics to the design thinking process, we, product builders and designers can foster a more inclusive, interconnected, and dynamic approach to creativity. The observer effect in quantum mechanics suggests that the mere observation of a phenomenon inevitably changes that phenomenon. In design thinking, this underscores the importance of engaging with and observing users and stakeholders as an integral part of the design process. By actively involving users in the ideation, prototyping, and testing phases, their feedback and behaviors can significantly shape the direction and outcome of the design. This not only enhances the potential for solutions but also aligns with the complex, ever-changing nature of user needs and technological possibilities.

Understanding the impermanency of everything we do in our lifetime, product and design are my way of leaving something a bit better than before, for the world. And at the heart of transformative products and experiences People, Process and Innovation are the 3 pillars.

About me

0-1 launched

4 web-apps in market research & construction domain

0-1 launched

3 ioS apps in construction & infra domain

0-1 launched

product usage analytics, ETL and power-bi insights

0-1 built

0-7 design team and established scalable design system

wysiwyg.

What You See Is What You Get. Design isn't about perfection; it's about bringing ideas to life. As a product manager, I love diving into design tools like Figma to craft visual experience of solutions and Miro for empathy maps, to zero in on the possibilities to solve the user problems. My time, building products & prototypes for startups (as part of full-time or freelance projects) taught me the magic of quick high-fidelity wireframes based on research and end-user flows. They're not just tools; they're my way of saying, "Here's how we can make things better for you."

I have worked with Meenakshi for 3 years. She was hired as a Product Specialist which is a versatile role expected to work on Products that are at pre-MVP or MVP stage. She was a great fit there, as she could learn quickly, change processes quickly and ask the right questions to get to a solution. She has given product demos, done pre-sales, created product marketing collaterals, worked with product mgmt team on user journey etc. You can expect courageous inputs from her, and she can also take hard feedback. So if you are building something new, she is a great Player to have on the Team!

San Banerjee
CEO, adda.io

about me.

I'm the kind of person who gets energized by rolling up my sleeves and diving into the thick of things, especially in fast-moving and unpredictable or unstructured environments. Bringing calm to the chaos process of building and shipping, in the 6+ years in B2C, B2B & B2G product spaces, I was able to get hands-on with all the aspects of MVPs to launches.

There's something special about being part of a product's journey from a rough sketch to bringing in $500K ARR in the first month of launch. Being at the crux of the product lifecycle from its messy nascent stages to a refined product that drives an IPO or ICO (one day) is the goal. Passionate about building from scratch, I utilize rapid-prototype MVP designs and user-centered research with the JTBD framework. Leading and scaling PM & Design teams from 0-1 has honed my ProductOps skills, covering user research, problem-solving, rapid prototyping, prioritised roadmapping, system design, GTM, and analytics.

I excel (or try my very best) in fostering collaboration among cross-functional teams, to achieve a unified vision and mission. I believe in the power of teamwork (people + process + innovation) and I put my all into making sure everyone's pulling in the same direction. It's never easy, and it's never the same twice, but there's nothing more satisfying than seeing a group of talented people unite around a common goal. Throughout my career, I've built and coached high performance cross-functional teams that delivered impactful results for the end-user that enable the organisation to hit the business/ revenue goals.

Outside of the usual nine-to-fives that are thoroughly stimulating, my free time is all about deep diving into some passions and interests - Dancing, Reading non-fiction, 90s Music, Docuseries, Blockchain, Crypto, Stocks Rapid Prototyping, Design MVPs, Decentralized Tech for Social Good, mountain travels/ hikes and play-time with my indie dogs.

I have volunteered for teaching disabled children with basic life skills through entertainment based coaching at Sheikh Khalifa Medical Centre, Abu Dhabi, UAE. During Covid-19, I had raised funds of about 11 Lakhs INR from friends/ family that enabled 246 families of daily-wage workers that could not make ends meet for 3 months. Strongly believe in take what you get, improvise and build on it, so you can leave something behind that's better for the world.

experience.

2023 jan - present

Product Manager-2

Aurigo, Bangalore, India

Pioneered Next-Gen Platform Innovation: Led 40 Engineers to Overcome Legacy Constraints and Revolutionize B2G Enterprise Solutions.
Transformed Project Efficiency: Introduced a Self-Serve Configuration Tool, Elevating Margins and Minimizing Service Dependency.
Built and Scaled Product Design Excellence: Grew Team from 0 to 7, Championing Design Thinking to Shape the Future of Platform Design.
Accelerated Frontend Development by 195%: Implemented Componentized Code with Storybook & Atomic Design System for Rapid Time-to-Value.
Eliminated Customer Churn: Solved Critical Database Issues, Boosting Task Completion by 90% with a Redesigned Reporting Tool.
Leading AI/ML Innovation in Construction: Advancing Capital Planning, Automated Site Insights, and Document Parsing for Industry Transformation.

2021 sep - 2022 dec

Product Manager-1

Aurigo, Bangalore, India

Orchestrated Mobile App MVP Launch: Secured $3M Investment to Transition Legacy Systems to Next-Gen Solutions.
Delivered Scalable Platform Product: Enabled Diverse Use Cases for Capital Planning, Construction, and Infrastructure Safety.
Established Data-Driven Product Analytics: Empowered Stakeholder Decisions with Actionable Insights Using Pendo.
Informed Product Strategy with Market Research: Conducted User Affinity Analysis to Guide Design and Development.
Transformed Organizational Mindset: Led Stakeholder Management to Embrace Customer-Centric Design Thinking Across the Company.

2020 aug - 2021 sep

Product Manager

Infiniti Research, Bangalore, India

Launched New Products Securing Multi-Year Contracts: Achieved $120K Deals Within First Month.
Drove Platform Product Delivery: Secured ARR from Five Clients, Impacting 500 End-Users Each.
End-to-End Product Lifecycle Management: Designed and Delivered Central Portal, Unlocking New Revenue Streams.
Transformed Product Strategy into Action: Collaborated Across Teams for a Successful Soft Launch.
Led Rapid Product Development: Delivered Three Products in 10 Months with a 15-Member Team.
Pioneered New Product Discovery: Enhanced Recurring Revenue by Meeting Customer and Business Needs.

2017 - 2020 aug

Product Evangelist (2019,2020)

Assc, Product Evangelist (2018)

Assc. Product Specialist (2017)

ADDA, Bangalore, India

Shaped User Journeys and Features for B2C SaaS Platform: Drove $100K Revenue Through Strategic MVP and Go-to-Market Collaborations.
Secured First Key Client Wins: Acquired 75 Customers and 15,000 Users, Adding $200K in Business Revenue.
Led Strategic Partnerships and Negotiations: Compiled User Feedback to Drive Continuous Product Improvement & evangelized Community Management Apps: Strategized and Executed Product Launches for Real Estate Owners.
Accelerated Product Marketing: Collaborated on Sales Collaterals, Case Studies, Ads, and Marketing Videos for Increased Sales.
Expanded Market Reach: Conducted Competitive Analysis, International Lead Generation, and Secured First 3 International Customers in Malaysia, Singapore, and UAE.